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Active Users Analytics - Article

Active Users Analytics tracks unique logins across web, mobile, and QR over time, helping administrators monitor adoption trends, organizational engagement, and generate audit-ready, role-based usage reports.
Updated: 14 Mar 2026
8 min read

Summary

Active Users Analytics tracks unique platform logins across web, mobile, and QR access over time. It helps administrators monitor platform adoption, engagement trends, and organizational activity through visual dashboards and exportable usage reports. 

In this article you will learn:

  • How Active Users Analytics tracks unique platform logins over time
  • How administrators analyze usage trends across web, mobile, and QR access
  • How login data reveals adoption patterns across organizations and regions
  • How usage analytics supports engagement monitoring and reporting

Overview

The Active Users Analytics dashboard provides administrators with a clear, structured view of how users access and engage with the Eurekos platform over time. It focuses specifically on login activity, allowing you to monitor adoption, usage patterns, and organizational engagement across web, mobile, and QR-based access.

This analytics view is designed to answer practical questions such as:

  • How many unique users actively used the platform this year?
  • How do users access the platform (web, mobile app, QR code)?
  • Which organizations or regions are most active?
  • How does activity evolve month-by-month or quarter-by-quarter?

Active Users Analytics combines high-level indicators with drill-down reporting, ensuring both operational visibility and audit-ready traceability.

Visual dashboard overview with date selection, filters, export options, and charts highlighting activity trends and most active organizations.
Visual dashboard overview with date selection, filters, export options, and charts highlighting activity trends and most active organizations.

Unique Users

The Unique Users counter represents the total number of distinct email addresses that logged into the platform during the selected year.

A user is counted as active if any of the following occurred during the selected period:

  • The user logged in via regular web login
  • The user logged in via the mobile app (when applicable)
  • The user accessed a course via a QR code (when applicable)

Important nuances:

  • Each user is counted only once in the Unique Users total, regardless of how many times they logged in during the selected period
  • If a registered user accesses content via QR code, they are counted both under their regular login type and under QR code login
  • If a non-registered user accesses content via QR code, they are counted only once under QR code login

To extract the raw data behind this number, you can generate an Active Users report filtered by login type and date range.

Login Activity Bar (Monthly & Quarterly)

The bar chart visualizes how users logged into the platform over time, broken down by login type:

  • Regular login (web)
  • Mobile app login
  • QR code login

You can toggle between monthly and quarterly views.

Key behavior:

  • A user is counted once per month or quarter, regardless of how many times they logged in during that period
  • Each login type is shown as both a count and a percentage of total active users

This makes it easy to spot trends such as increasing mobile usage, seasonal engagement spikes, or reliance on QR-based access for events or on-site training.

Most Active Organizations

The Most Active Organizations section highlights the top three organizations or sub-organizations with the highest number of active users in the selected year.

For each organization, the dashboard shows:

  • Total number of logins
  • Breakdown by login type (regular vs. mobile app)

Important details:

  • If a user logged in via both web and mobile, they are counted twice in total logins
  • Organizations are ranked by total logins, not by unique users
  • When the filter is applied, all selected organizations are shown in the breakdown—not just the top three. This enables direct visual comparison across specific customers, partners, regions, or departments that are in focus

Active Users Analytics supports two complementary views:

Chart View

  • Displays each organization as a visual tile
  • Shows proportional login distribution by login type
  • Useful for quick comparison and pattern recognition

List View

  • Displays the same data in a structured grid
  • Useful for auditing, validation, and exporting insights

Deleted organizations are retained in the analytics for historical accuracy. They are clearly marked with [DELETED] to indicate that they existed during the reporting period but no longer do. For visual clarity, these organizations appear blurred in chart views and greyed out in list views.

Quarterly view showing the most active organizations in a comparative list format.
Quarterly view showing the most active organizations in a comparative list format.

Filters and Data Scoping

You can refine the analytics using filters for:

  • Login type
  • Country
  • Organization
  • Job Function

Filter behavior is consistent and intentional:

  • Organization filters control which organizations appear in the breakdown
  • Country filtering is based on the latest available user profile data
  • Filtering by login type may cause totals across login types to differ from the Unique Users number, since a user can use multiple login methods

Data Refresh and Caching

Analytics data is cached for performance and updated automatically by background jobs:

  • Hourly queue updates
  • Five-minute processing cycles

If immediate updates are required, administrators can use the Reset action to trigger a refresh manually. This ensures the dashboard reflects the most current activity without requiring a system restart.

Reports and Export

The Get Report option (download icon) navigates directly to the Active Users report, where raw data can be exported for:

  • Audits
  • External BI tools
  • Internal performance analysis

Reports align exactly with the data shown in the analytics dashboard, ensuring consistency between visuals and exports. For transparency and compliance:

  • Blocked and deleted users are included in analytics.
  • Deleted organizations remain visible to preserve historical accuracy.
The report export option supports generating reports by login type (regular or QR code), access channel (web or mobile), selected reporting period, and configurable export templates.
The report export option supports generating reports by login type (regular or QR code), access channel (web or mobile app), selected reporting period, and configurable export templates.

Additional Details Available in the Active Users Report

While the Active Users analytics visuals provides high-level insight through counters, charts, and breakdowns, the Active Users report offers a deeper, record-level view of user activity. This makes it especially useful for audits, license tracking, compliance checks, and external analysis.

The report expands on the visual analytics by exposing detailed user-level data, login context, and activity interaction—exportable for further processing or integration with external systems.

Example: Using report templates or customization options allows you to define exactly which data fields are included for external processing.
Example: Using report templates or customization options allows you to define exactly which data fields are included for external processing.

The Active Users report includes row-level data per user login period, allowing administrators to understand who was active, how they accessed the platform, and what they interacted with.

Data AreaWhat Is IncludedWhy It Matters
User & Identity DataUser ID and external ID, full name, email, company, country, job function, and current account status (active, deleted, etc.) captured at time of login.Provides clear identification and accountability for each active user while supporting audits, licensing checks, and operational follow-up.
Deleted User HandlingFor deleted users, only limited fields are retained (User ID, account status, registration date, last login) in line with GDPR retention rules.Preserves historical usage accuracy without exposing personal data beyond compliance requirements.
Organization Context at LoginOrganization and sub-organization as they existed at the moment of login (not updated to later profile changes).Ensures historical accuracy for usage validation, licensing, and organization-based access audits.
Login Method & ChannelLogin type (regular login or QR code), application used (Web or Mobile for regular logins), login timestamp, last login time.Enables analysis of access patterns, device usage, and channel adoption.
Counting LogicEach user is counted once per period per login method.Aligns analytics with license-style usage logic while maintaining granular visibility.
Activities Entered During PeriodList of training activities the user actively interacted with during the timeframeProvides concrete evidence of engagement beyond simple login activity
Activity Interaction RulesActivities are included when the user viewed course pages, was marked attended at events, or created/edited assignment submissionsEnsures that reported activity reflects real learner interaction
Group Assignment AttributionActivities appear only if the learner personally interacted, not when group members acted on their behalfMaintains precise attribution of engagement and avoids inflated activity counts

An optional configuration allows administrators to include the full organization tree (across multiple levels) in the exported file, providing structural clarity for complex hierarchies. Reach out to the Eurekos Service Desk for this advanced configuration.

Permissions, Data Access, and Organization Layer

Active Users Analytics is governed by role-based permissions and the organization layer. Users can only see data they are authorized to access based on their role, organizational affiliation, and scope of responsibility.

In practice:

  • Data visibility is limited to permitted organizations, activities, and entities
  • Parent organizations can see aggregated sub-organization data; sub-organizations cannot see upward or sideways
  • Blocked users remain visible for historical accuracy; deleted users are excluded for privacy compliance; Cancelled and expired enrollments remain visible for audit and traceability
  • The same rules apply consistently to both on-screen analytics and exported reports

This ensures secure, consistent, and audit-ready access to data across the platform.

Relationship to Licensing and Compliance

Because the Active Users report mirrors license-style counting logic, it is commonly used for:

  • Contractual usage validation
  • Internal audits
  • External reporting and reconciliation
  • BI system ingestion

Combined with export capabilities and API access, the report serves as a reliable bridge between Eurekos analytics and enterprise-level data ecosystems.

Analytics vs. Report

Analytics dashboards show what is happening now and how it is trending over time, while reports provide precise answers to who did what, when, and in which organizational context.

Together, they combine strategic visibility with operational certainty—supporting daily monitoring, audits, and downstream BI or reporting needs.

DimensionActive Users Analytics (Charts)Active Users Report (Export)
PurposeHigh-level monitoring and trend analysisDetailed, record-level analysis and validation
Primary use caseOperational oversight, usage trends, quick insightsAudits, licensing validation, compliance, external reporting
Data granularityAggregated counts and percentagesIndividual user and login-level rows
Time perspectiveVisual trends by month or quarterExact timestamps within a defined period
User visibilityBased on viewer’s organization access and permissionsSame access rules, but with full row-level detail
Unique usersDisplayed as counters and bar chartsExplicit user records with email and user ID
Login typesVisual breakdown (Regular, Mobile, QR)Explicit fields per login record
Mobile vs. WebShown as percentagesExplicit application field (Web / Mobile)
QR code usageIncluded in counts and barsClearly marked per login record
Organization contextGrouped summaries by organizationOrganization at time of login preserved per user
Sub-organization logicReflected in charts and breakdownsPreserved in exported organization hierarchy
Activities enteredNot visibleExplicit list of activities entered during the period
Deleted usersIncluded in aggregatesIncluded with limited, compliant fields
Deleted organizationsShown with visual indicators (blurred/greyed)Labeled with [DELETED] for traceability
FilteringInteractive filters (Login type, Country, Organization)Filtered at report generation time
Real-time interactionYes (dynamic charts and filters)No (static export)
Export capabilityIndirect (via “Get report”)Direct export for Excel / BI tools
Performance focusFast visual summariesOptimized for large datasets and audits
Typical audienceAdmins, managers, executivesAdmins, auditors, compliance, BI teams
Best used whenYou want to understand trends quicklyYou need to prove, reconcile, or integrate data