Market Value Report - Article
Summary
The Market Value Report calculates the estimated strategic value generated by training activities across participants, programs, and periods. It helps organizations measure training impact beyond revenue by quantifying the business value delivered through learning initiatives.
In this article you will learn:
- How the Market Value Report calculates estimated value per participant
- How training value can be aggregated across activities, periods, and organizations
- How market value supports KPI tracking and strategic reporting
- How the report complements conversion and commercial analytics
Purpose and Scope
The Market Value Report provides audit-ready insight into the estimated value delivered by training, independent of what was actually paid. Where Transactions show revenue, Market Value shows what the learning is worth in market terms making it possible to quantify impact even when programs are free, discounted, or strategically funded.
This is especially relevant for organizations that:
- Offer training free of charge to VIP customers, partners, or internal teams where the commercial impact is indirect
- Use invitations and promotions to drive adoption, retention, partner readiness, or brand positioning
- Need credible KPIs to demonstrate the learning function’s contribution to leadership, boards, or stakeholders
Market value is a configurable attribute on a training activity, representing an estimated value per participant. It can be higher than the price charged, apply even when the activity is free, and be used to express outcomes such as avoided cost (support, onboarding, consulting), reduced operational risk (compliance), or ecosystem value (partner capability and readiness).
The Market Value Report helps you answer questions such as:
- What is the total market value of training delivered in a given period?
- How much value did free, discounted, or invitation-driven programs generate?
- Which activities, programs, or portfolios contribute the most value—even when revenue is zero?
- How is value distributed across regions, organizations, partners, or customer segments?
- Which strategic initiatives (enablement, compliance, partner programs) show the strongest implied return?
Report Data and Structure
To support focused analysis, the Market Value Report can be filtered by:
- Date range
- All activities or selected activities
This allows learning teams to isolate value generated by specific programs, regions, campaigns, or strategic initiatives. Organizational and regional segmentation is handled implicitly through access rights and exported data columns, rather than interactive filters.
The report is generated as an exportable file (Excel), making it suitable for financial review, KPI reporting, or integration into external BI systems.
The Market Value Report provides a structured, exportable view of estimated training value, calculated per participant and aggregated across activities, periods, and organizational contexts. The report is designed to support management reporting, KPI tracking, and strategic analysis, rather than transactional accounting.
| Field | Description |
|---|---|
| Employee ID | Internal employee or participant identifier, where configured |
| User ID | Internal Eurekos user ID |
| External ID | External user identifier (e.g. CRM, HRIS, partner system reference) |
| First name | User’s first name |
| Last name | User’s last name |
| User’s email address | |
| Company | Company name associated with the user (if configured) |
| Organization | Organization or sub-organization the user belonged to at the time of enrollment |
| Country | Country associated with the user profile |
| Transaction ID | Identifier for the related transaction, if applicable |
| Payment method | Payment method used (e.g. invoice, credit card, free) |
| Transaction status | Status of the transaction (completed, cancelled, etc.) |
| Price | Standard price of the activity |
| Special price | Any overridden or discounted price applied |
| Total | Actual amount charged (may be zero for free activities) |
| Market value | Configured market value attributed to the participant for this activity |
| Activity title | Name of the training activity |
| Activity ID | Unique identifier for the activity |
| Activity type | Type of activity (course, event, webinar, program, etc.) |
| Activity status | Current status of the activity (active, inactive, archived) |
| Activity starts | Scheduled start date/time of the activity |
| Activity ends | Scheduled end date/time of the activity |
| Course administrator | Administrator responsible for the activity |
| Instructor | Instructor(s) assigned to the activity |
Market value is attributed only to enrollments that meet the activity’s participation and completion rules within the selected period.
Permissions, Data Access, and Organization Layer
The Market Value Report is governed by role-based permissions and the organization layer. Users can only see data they are authorized to access based on their role, organizational affiliation, and scope of responsibility.
In practice:
- Data visibility is limited to permitted organizations, activities, and entities
- Parent organizations can see aggregated sub-organization data; sub-organizations cannot see upward or sideways
- Blocked users remain visible for historical accuracy; deleted users are excluded for privacy compliance; Cancelled and expired enrollments remain visible for audit and traceability
- The same rules apply consistently to both on-screen analytics and exported reports
This ensures secure, consistent, and audit-ready access to data across the platform.
Relationship to Promotions and Invitations
The Market Value Report is especially powerful when combined with Promotions and Invitations analytics. While conversion reports show who signed up and enrolled, market value shows what that engagement represents in business terms.
Together, they allow organizations to assess not only reach and conversion—but strategic value delivered per campaign or audience.
Practical Example: Strategic Training Without Direct Revenue
An international technology provider runs a global partner enablement program. Most courses are offered free of charge to ensure rapid adoption of new products and reduce support demand.
Each course is assigned a market value equivalent to external certification or consultancy costs. Over a quarter, 2,000 partner users complete training activities with an average market value of €750 per participant.
The Market Value Report shows a total delivered value of €1.5 million, despite zero direct training revenue.
This allows the organization to:
- Demonstrate the business value of partner training to leadership
- Justify continued investment in learning infrastructure
- Correlate training value with reduced support tickets and faster partner onboarding
- Align learning KPIs with broader commercial and brand strategy